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Case Study
The Oats is a full-service creative studio with a simple and effective mission: to create unique, memorable marketing materials that stands apart from the competition while doing the same themselves.

The challenge

To establish a consistent brand with an identity that is professional, inviting and adaptive. It must be distinguishable from the competition and incorporate a unique brand voice.

The business had existed for quite a few years, but only gained new clients through word of mouth. During that time there were a few different logos that were a representation of my own personal brand as a freelancer, but they lacked clear brand voice and goals. 

The Solution

Transition from a freelance side hustle to an official business with a distinguished brand and identity by first developing a brand strategy.

Brand strategy is one of the most important aspects to a business brand, it helps us understand the business on a much deeper level. I turned the tables and took the time to answer the questions that I usually ask my clients, the questions that would help determine, define and refine what the business was about.

Brand strategy
process

At the Core

Express it

Visualize it

01     At the core

Purpose

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Mission

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Values

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02     Express it

Personality

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Voice

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Tone

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01     At the core

The Results

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Scope of Work

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  • Your content goes here.
  • Edit or remove this text inline
  • or in the module Content settings.
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  • Your content goes here.
  • Edit or remove this text inline
  • or in the module Content settings.
  • You can also style every aspect
  • of this content in the module
  • Design settings and even apply